About Us

At AjD, our mission is a heartfelt tribute to the skilled craftsmen and artisans who bring each piece to life. Our commitment to a personal experience ensures that every interaction with our brand, and every moment spent with the garments, is meaningful and memorable. Our unique focus on intricate pitta embroidery sets us apart as the only brand in India specializing in this exquisite craft. We believe that Indian handcrafts and embroideries possess unparalleled artistry, capable of standing shoulder to shoulder with international designs on global stages. Our handcrafted Indian couture seamlessly merges tradition with modernity, making it easy to style and wear, transcending borders and cultures. Join us on our journey to share the timeless elegance of Indian artistry with the world.

Where Tradition Meets Artistry

Design

At AjD, we take immense pride in our signature pitta embroidery. This intricate process involves meticulous handwork by our skilled artisans, who bring life to each design with their expert needlework. Pitta embroidery is characterized by its delicate, raised patterns, which add texture and depth to the fabric. The process requires precision and patience, with each stitch contributing to the overall beauty of the piece. Our pitta embroidery designs are not just garments; they are works of art, reflecting our commitment to excellence and tradition.

Crafted to Perfection

Quality

Quality is the cornerstone of everything we do at AjD. We source only the finest fabrics, ensuring that each piece is not only beautiful but also durable. Our fabrics are carefully selected to withstand the test of time, resisting discoloration and maintaining their vibrant hues. The same attention to quality extends to our embroidery work. Our pitta embroidery is crafted to last, with each stitch designed to stay intact, even with regular wear. We stand by our promise of quality, offering garments that you can cherish for years to come.

Unrivaled

Service

What sets us apart is our unwavering dedication to providing a unique and hassle-free shopping experience. From the moment you step into our store, you are greeted with personalized service tailored to your needs. Our team of fashion consultants is here to guide you to find the perfect piece that complements your style. We believe in creating a seamless journey for our customers, from the initial consultation to the final fitting.

Our Founder

Hello, I'm Anisha Desai, and I'd love to share my journey with you.

I wasn't always in the world of fashion; I began as a stockbroker with a solid background in finance. Life was all about numbers and charts until the birth of my daughter rekindled childhood memories of creating clothes with my mother. At 30, I decided to embark on a new adventure, giving birth to "AjD by Anisha Desai" and blending contemporary designs with traditional essence.

Today, AjD is a brand that celebrates the spirit of Indian craftsmanship and modern aesthetics. Each piece is crafted with love, reminiscent of my childhood moments with my mother. Thank you for being a part of our story. Your support means the world to us, and I can't wait to see where this journey takes us next.